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Engineering (BE)
Apr’26 month certification
FAQ – Apr’26 Month Certification Drive
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BMS – SEM 6 – RETAIL MANAGEMENT

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Module 01- INTRODUCTION TO RETAIL MANAGEMENT 7 Topics

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Lesson Content

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1.1 INTRODUCTION

1.2 CONCEPT OF RETAIL AND RETAILING

1.3 ADVANTAGES AND LIMITATIONS OF RETAILING

1.4 ROLE OF RETAILER IN DISTRIBUTION CHANNEL

1.5 FUNCTIONS PERFORMED BY RETAILERS IN INDIA

1.6 SCOPE OF RETAILING IN INDIA

1.7 CHALLENGES THAT GLOBAL RETAILER WILL FACE IN INDIA

Module 02 – RETAIL FORMATS 11 Topics

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2.1 RETAIL SECTOR IN INDIA

2.2 ORGANIZED AND UNORGANISED RETAIL

2.3 FACTORS AFFECTING GROWTH OF ORGANISED RETAIL SECTOR IN INDIA

2.4 MULTI CHANNEL RETAILING

2.5 EVOLUTION OF MULTI CHANNEL RETAILING

2.6.A TYPES OF MULTI CHANNEL RETAILING (STORE RETAILERS)

2.6.B TYPES OF MULTI CHANNEL RETAILING (NON STORE RETAILERS)

2.7 BENEFITS OF MULTI CHANNEL RETAILING

2.9 BENEFITS OF E-TAILING

2.10 LIMITATIONS OF E-TAILING IN INDIA

Module 03 – EMERGING TRENDS IN RETAILING 15 Topics

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3.1 IMPACT OF GLOBALIZATION ON RETAIL

3.2 IT IN RETAIL

3.3 ADVANTAGES OF INFORMATION TECHNOLOGY IN IT

3.4 IMPORTANCE OF IT IN INDIAN RETAILING

3.5 FDI IN REATIL

3.6 NEED FOR FDI IN INDIAN RETAIL SECTOR

3.7 POSITIVE IMPACT OF FDI IN RETAIL

3.8 FRANCHISING & CONCEPT OF FRANCHISEE

3.9 HISTORY OF FRANCHISING

3.10 ADVANTAGES OF BUYING A FRANCHISE

3.11 DISADVANTAGES OF BUYING A FRANCHISE

3.12 CHALLENGES IN FRANCHISING

3.13 ADVANTAGES OF FRANCHISING IN INDIA

3.14 GREEN RETAILING

3.15 AIRPOT RETAILING

Module 04 – RETAIL CONSUMER/SHOPPER 5 Topics

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4.1 CONSUMER & CUSTOMER

4.2 RETAIL SHOPPER

4.3 BUYING DECISION PROCESS

4.4 FACTORS INFLUENCING RETAIL SHOPPER

4.5 CONSUMER PSYCHOLOGY

Module 05 – CRM IN RETAIL 4 Topics

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5.1 INTRODUCTION

5.2 OBJECTIVES OF CRM

5.3 IMPORTANCE / ADVANTAGES OF CRM

5.4 CUSTOMER RETENTION MANAGEMENT

Module 06 – RETAILING STRATEGY 5 Topics

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6.1 INTRODUCTION

6.2 ELEMENTS OF RETAILING STRATEGY

6.3 RETAILERS GROWTH STRATEGIES

6.4 STRATEGIC RETAIL PLANNING PROCESS

6.5 RETAIL VALUE CHAIN

Module 07 – HRM IN RETAIL 5 Topics

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7.1 INTRODUCTION

7.2 TYPES OF RETAIL LOCATIONS

7.3 SIGNIFICANCE OF HRM IN RETAIL

7.4 FUNCTIONS OF HRM IN RETAIL

7.5 FACTORS INFLUENCING DESIGNING ORGANIZATION STRUCTURE

Module 08 – PRICING IN RETAILING 5 Topics

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8.1 INTRODUCTION

8.2 ROLE OF PRICING IN RETAIL MARKETING MIX

8.3 PRICING STRATEGIES

8.4 PRICE DISCRIMINATION

8.5 PRICE ADJUSTMENT / PRICING APPROACH AND ITS STRATEGIES

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