BMS – SEM 6 – BRAND MANAGEMENT AUTO SAVED

Module 1- INTRODUCTION TO BRAND MANAGEMENT 10 Topics

Module 2 – STRATEGIC BRAND MANAGEMENT 3 Topics

Module 3 – BRAND POSITIONING 3 Topics

Module 4 – BRAND ELEMENTS 4 Topics

Module 5 – INTEGRATED MARKETING PROGRAMS AND PERSONALISING MARKETING 2 Topics

Module 6 – PRODUCT , PRICE , CHANNEL AND PROMOTION STRATEGY 5 Topics

Module 7 – LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD BRAND EQUITY 5 Topics

Module 8 – BRAND VALUE CHAIN 2 Topics

Module 9 – MEASURING SOURCES OF BRAND EQUITY 6 Topics

Module 10 – YOUNG AND RUBICAMS BRAND ASSET VALUATOR 3 Topics

Module 11 – MEASURING OUTCOME OF BRAND EQUITY 3 Topics

Module 12 – BRAND STRATEGIES 8 Topics

Module 13 – CAUSE RELATED MARKETING 4 Topics

Module 14 – BRND EXTENTIONS 3 Topics